Marketing Your Home to Sell: Tips for Homeowners

Posted by Justin Havre on Tuesday, November 27th, 2018 at 7:54am.

Best Ways to Market a Home to SellMarketing a Canyon Meadows new home can help it sell faster by bringing more buyers to come see it. The more people who express an interest in a home, the more likely the house is to sell for a good price. Sellers who want to ensure that their home is properly marketed can take the following steps.

For informational purposes only. Always consult with a licensed real estate professional before proceeding with any real estate transaction.

Stage the Property

Staging a property is one way of making the house more attractive for buyers. There are many different things that a seller can do to stage their property.


A staged home is a clean home. Usually sellers go to a lot of trouble to make their home extra clean by shampooing the carpet, cleaning the walls, cleaning the curtains and dusting hard to reach areas like the tops of fan blades. Sellers must go through this deep-cleaning process before they can go through the rest of the staging process, because if the house isn't clean, then all other staging activities are far less effective.


De-cluttering is like a form of cleaning. During the de-cluttering process, the seller removes items from the home that can make the house look dirty, small or claustrophobic. This may involve removing clutter from closets and storage spaces. Often the common areas of the home need to be de-cluttered as much as the storage areas and private areas. De-cluttering can take a long time. Many sellers will spend months de-cluttering their home before putting the property up for sale. Holding a garage sale can help with this process.


Decorating is the final step of the staging process. Some sellers will decorate in small ways by buying a few extra pillows for their couch or candles for their shelves. Others will go to greater lengths to decorate their home. Painting the walls, replacing the carpeting, buying a new bedspread and curtains are all examples of the ways that home sellers may change their home when redecorating to sell their property.

Improve Curb Appeal

Curb appeal and great landscaping is important to buyers. A house that looks good from the minute the buyer pulls up is a house that may get a fast offer. There are many things that sellers can do to improve their curb appeal, including:

  • Trim, water and fertilize the grass.
  • Plant colourful annuals.
  • Edge the lawn.
  • Repair pathways leading to the house.
  • Mulch the flower beds.
  • Clean the siding and windows.

Taking these steps before the house is listed for sale can help ensure that the front yard will look its best for the pictures taken by the photographer.

Take Professional Pictures

Another way to attract buyers is to take professional pictures of the property. Professionals know how to take pictures that make the house look presentable, spacious, light-filled and desirable. Home sellers may have to spend some extra money to get photographs taken professionally, but in the end the extra money may pay off.

Make a Virtual Tour

A virtual tour is an effective way to keep buyers looking at a home's listing. While virtual tours are gaining in popularity, not all houses have a virtual tour. Because they are still somewhat rare, a good virtual tour can give a home an edge in online listings. Virtual tours can be made with still photographs, video or with drone technology. Sellers who want to know the best methods for making a virtual tour can speak with their real estate professional before deciding how to make the virtual tour of their property.

Post the Listing on Social Media

Social media is a good way to spread word to people in the community about a house that is for sale. Often sellers will post their home listing on social media just to increase their home's exposure.

Send Around Postcards

Postcards sent to people in the community can attract the interest of people who live nearby but who maybe haven't been looking at online listings. Postcard campaigns are most effective when they're sent to people in the community. Home sellers who want to use postcards to market their home can work with their real estate professional to produce and send the postcards.

Work Closely With Your Real Estate Professional

Working with a real estate professional is a good way to ensure that your house will be properly marketed. For more information about how you can market your home during the sale process, contact an experienced real estate professional. Your real estate agent can help you attract buyers and make a good profit off the sale of your home.

For informational purposes only. Always consult with a licensed real estate professional before proceeding with any real estate transaction.

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